STRATEGY & EXECUTION:   

• Own  digital marketing best practices and standards within the organization including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.

• Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.

• Make new branding strategy and marketing plan and road map 

• Partner with the VP of Marketing to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development.

• Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search), online brochures & catalogs and other revenue generating promotional campaigns.

• Collaborate with VP of Marketing to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.

• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or offset competitor marketing moves based on learned trends and insights.

2. ANALYTICS & REPORTING:

• Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provides guidance for program optimization.

• Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s growth objectives

• Analyze current best practices in integrated media campaigns as well as future directions made possible

• by emerging technology.

• Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve”.

• Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.

• Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients

SKILLS REQUIRE

• Proven working experience in digital marketing

• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Ability to launch new brand , and rum the project online

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Sound knowledge of website analytics tools

• Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement