Job Title: |
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Digital Marketing Manager |
Category: |
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Marketing |
Total Positions: |
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1 |
Job Location: |
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Lahore |
Gender: |
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No Preference |
Minimum Education: |
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Bachelors |
Career Level: |
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Experienced Professional |
Minimum Experience: |
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2 Years3 Years |
Salary Range: |
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PKR 0 to 0 per Month |
Apply By: |
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Jul 22, 2018 |
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Job Description: |
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile digital marketer who will be working for our startup that is expected to go beyond anyone's imagination.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
- Manage the right mix of content to create integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media.
- Research and analyze competitor SEM campaigns
- Manage our presence and bidding on difference freelancing websites
- Develop effective display campaigns, including banner ads, social media, and retargeting.
- Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.
- Write content and press releases
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
- Use analytic skills to identify and test emerging opportunities for business market growth and improvement.
- Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI
Requirements
- BBA/MBA/MS in marketing degree in or a related field
- 2-3 years’ experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Experience managing PPC, SEO and Affiliate programs.
- Solid knowledge of website analytics tools (e.g., Google Analytics and others)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Excellent writing skills (content creation and press releases)
- This position is for afternoon shift (11-8 or 12-9)
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Required Skills: |
Content writing,Social Media Advertising,Press Releases,Email Campaigning,SEO & SEM |
Company Information |
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Company Name: IONEK Private Limited Company Description: pIONEK Private limited provides bookkeeping, virtual help, SaaS products and much more related to digital services./p
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